Another Hendrick’s Launch

G3 spirits introduces Another Hendrick’s – the first permanent addition to its iconic portfolio in nearly a decade. This remarkable new expression offers an unexpected twist on the unmistakable Hendrick’s character, blending the refreshing notes of cucumber and rose with vibrant orange blossom and silky smooth cacao.

The launch is accompanied by the global “Hendrick’s Anotherland” campaign, inviting consumers into a world of curiosity, imagination, and extraordinary experiences. Through immersive events and visually captivating digital content, Hendrick’s continues to push the boundaries of the premium gin category, creating experiences that go beyond the ordinary.

Presented in a striking white bottle, Another Hendrick’s reveals a completely new sensory dimension – familiar yet intriguingly different. Crafted at the Hendrick’s Gin Palace on the rugged coast of Scotland under the guidance of Master Distiller Lesley Gracie, this gin is designed for curious cocktail enthusiasts seeking something delightfully unconventional.

With this launch, Hendrick’s reinforces its position as one of the world’s most innovative premium gin brands, combining eccentricity, creativity, and exceptional craftsmanship into a truly unique experience.