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History

From 35 years ago...

1987

Our company is born !

A team of young copywriters establishes Studio G3, a studio for audio production, which becomes one of the leading studios for audio advertising in Slovenia. It soon develops into a full-service advertising agency.
1991
G3 is introduced to the Slovenian distilled spirit trade. Discovering a niche opportunity in the market the company starts to import and distribute first international brands.
1993
After first successful steps in Slovenia, the organization expands to the neighboring market Croatia
1997
We establish G3 Studio Bosnia & Herzegovina
2005
G3 enters the biggest regional market Serbia and founds G3 Spirits Serbia.
2006
Through cooperation with local exclusive partners G3 Spirits distributes its portfolio in Albania, Macedonia, Montenegro and Kosovo.
2011
G3 Spirits and William Grant & Sons entered a long-term successful partnership in all markets
2011
G3 Spirits Montenegro has been established
2012
G3 pioneers the premium non‑alcoholic fillers segment with brand owner Thomas Henry
2020
A long‑term partnership with Henkell Freixenet established across all G3 Spirits companies
2022
A major milestone reflecting strong growth – surpassing €50 Million in revenue
2022
Driving regional success – Over 3 Million bottles of Jägermeister sold across the region
2024
Campari Group and G3 Spirits strengthen cooperation Across Serbia, Montenegro, and Bosnia & Herzegovina
1987
1991
1993
1997
2005
2006
2011
2011
2012
2020
2022
2022
2024
...to the company
we are today