Welcome to
G3 Spirits Group
Are you 18 or older?
Meet G3 Spirits
World-class
beverage brands.
Local excellence.
We nurture the growth of iconic brands in the Balkans.
About us
Global strength
meets local intelligence
Distributing and marketing renowned international brands, G3 Spirits Group is one of the leading representatives and distributors of alcoholic and non alcoholic beverages and global brands in the region.
The unique combination of established brands and the expertise of dedicated local teams, enable our company to operate successfully in its selected markets but always applying socially responsible practices and standards.
Portfolio
World-leading brands that can satisfy every taste
We represent a curated selection of the world’s most recognized beverage brands – wines, spirits, mixers, RTDs, and coffee. Tailored to each market, with consistency and care for long-term brand growth.
Why us?
Working with us offers you centralized distribution and a single set of standards across all markets.
Single Touch Point for 9 Markets in SE Europe
5 companies
150 employees
290+ products
65+ brands
27 brand owners
Domestic markets
Export markets
Domestic markets
Export markets
We achieve a single set of standards through advocacy*.
“Something that goes beyond promotion of a brand. It is brand building through education and support.”
An integral tool for driving advocacy is our Brand Center, one of a kind in the region, where we bring beverage culture to life through hands-on education sessions, brand storytelling, and skill development for hospitality professionals and partners. We also provide tailored consulting to elevate service standards across the industry.
Just as we support external growth, we place strong emphasis on continuous internal education and development for our employees—locally and regionally—ensuring our teams grow alongside the people and communities we serve.
At our Brand Center, we bring beverage culture to life through engaging, hands-on learning experiences designed for hospitality professionals and enthusiasts. We offer:
Brand Awareness Workshops
Dive into the stories, values, and craftsmanship behind exceptional beverage brands. Learn what sets them apart—and how to tell that story to your guests.
Skill-Based Training
From perfecting your espresso technique to mastering cocktail service, we help you build confidence and capability behind the bar.
Guided Tastings
Explore the world of flavor with structured tastings that help develop your palate and deepen product knowledge.
Tailored Learning Experiences
We create customized sessions for venues and teams to address specific goals or challenges, all delivered in a practical, inspiring way.
We help bars, cafés, restaurants, and hotels streamline operations, enhance service, and increase profitability. Our consulting services include:
Efficiency Training
Speed up service without sacrificing quality. We teach systems that help you save time, reduce waste, and serve consistently great drinks.
Customer & Consumer Empowerment
We empower hospitality professionals, students, and enthusiasts through education, consulting, and community support. From hands-on training and guided tastings to custom menu creation and venue consulting, we help elevate skills, service, and profitability. By partnering with vocational colleges, supporting competitions, and nurturing professional networks, we invest in building a stronger future for the hospitality industry.
We’re committed to supporting the growth and education of current and future hospitality leaders by:
Collaborating with Hospitality Schools
We partner with institutions like BIC and VŠGWT Bled to deliver workshops, tasting sessions, and inspiring talks that connect students with real industry insight.
From 35 years ago...
we are today